This kind of stuff is (Search Engine Optimization, or SEO) is relevant to every website, but I think that nonprofits and do-gooders can use it the most. Here's a chance to brush-up, as the rules change slightly every day.
Yaro Starak has written an in-depth review of The 8 Essential Things You REALLY Need to Know About Search Engine Optimization, a CD where Brad Fallon talks about ways of improving search engine rankings. The review is split into two parts: The 80/20 Of Search Engine Marketing - Part 1, which contains on-page SEO techniques, and The 80/20 Of Search Engine Marketing - Part 2, where off-page techniques are discussed.
The point is this:
- Title Tags
- Keyword Density
- Site Structure
- Internal Links
- Links and PageRank
- Page Reputation
- Anchor Text
- Link Popularity
Via: 8 essential search engine marketing techniques | 456 Berea Street